Academic Catalog

Business Marketing (BS)

(The following requirements are in addition to the Bachelor of Science core requirements, found here.  (does not require a minor)

Required Courses

ACC-221ACCOUNTING I3
ACC-222ACCOUNTING II3
BUS-111INTRO TO BUSINESS1
BUS-211BUSINESS STATISTICS3
BUS-218DATA ANALYSIS & VISUALIZATION3
BUS-361BUSINESS LAW3
ECN-231PRINCIPLES OF MACROECONOMICS3
ECN-232PRINCIPLES OF MICROECONOMICS3
FIN-341PRINCIPLES OF FINANCE3
MGT-231PRIN OF MANAGEMENT3
MGT-432CAPSTONE SEMINAR: STRATEGIC MANAGEMENT3
MKT-251PRINCIPLES OF MARKETING3
MKT-350MARKETING MANAGEMENT3
MKT-352MARKETING RESEARCH3
MKT-353MARKETING COMMUNICATIONS3
MKT-380INTERNSHIP3
MKT-452NEW PRODUCTS, SVCS AND MARKETS3
Choose three of the following:9
SOCIAL MEDIA
GRAPHIC DESIGN I: INTRO GRAPHIC DESIGN
PROJECT MANAGEMENT
ENTREPRENEURSHIP
SPORT MEDIA RELATIONS & EVENT MGT
DIGITAL MARKETING (prerequisite required)
CONSUMER BEHAVIOR
SALES MANAGEMENT
INTERNATIONAL MARKETNG
SPORT MARKETING AND SALES (prerequisite required)
You may choose from one of the following as part of ‘three of the following:’
FOUNDATIONS OF INFORMATION SYSTEMS
DATABASE MGT SYSTEMS
PROGRAMMING FUNDAMENTALS
Total Hours58