Business Marketing (BS)
(The following requirements are in addition to the Bachelor of Science core requirements, found here.
Required Courses
| Code | Title | Hours |
|---|---|---|
| ACC-221 | ACCOUNTING I | 3 |
| ACC-222 | ACCOUNTING II | 3 |
| BUS-111 | INTRO TO BUSINESS | 1 |
| BUS-114 | DATA ANALYSIS & VISUALIZATION | 3 |
| BUS-211 | BUSINESS STATISTICS | 3 |
| BUS-361 | BUSINESS LAW | 3 |
| ECN-231 | PRINCIPLES OF MACROECONOMICS | 3 |
| ECN-232 | PRINCIPLES OF MICROECONOMICS | 3 |
| FIN-341 | PRINCIPLES OF FINANCE | 3 |
| MGT-231 | PRIN OF MANAGEMENT | 3 |
| MGT-432 | CAPSTONE SEMINAR: STRATEGIC MANAGEMENT | 3 |
| MKT-251 | PRINCIPLES OF MARKETING | 3 |
| MKT-350 | MARKETING MANAGEMENT | 3 |
| MKT-352 | MARKETING RESEARCH | 3 |
| MKT-353 | MARKETING COMMUNICATIONS | 3 |
| MKT-452 | NEW PRODUCTS, SVCS AND MARKETS | 3 |
| Internship requirement (choose one) | 3 | |
| INTERNSHIP (On-Campus students ) | ||
| MARKETING FIELD EXPERIENCE (On-Campus students ) | ||
| CASE STUDY/ANALYSIS (Online students only) | ||
| Choose three of the following: | 9 | |
| SOCIAL MEDIA | ||
| GRAPHIC DESIGN I: INTRO GRAPHIC DESIGN | ||
| PROJECT MANAGEMENT | ||
| SPORT MEDIA RELATIONS & EVENT MGT | ||
| DIGITAL MARKETING (prerequisite required) | ||
| ENTREPRENEURSHIP | ||
| CONSUMER BEHAVIOR | ||
| SALES MANAGEMENT | ||
| INTERNATIONAL MARKETNG | ||
| SPORT MARKETING AND SALES (prerequisite required) | ||
You may choose from one of the following as part of ‘three of the following:’ | ||
| FOUNDATIONS OF INFORMATION SYSTEMS | ||
| DATABASE MGT SYSTEMS | ||
| PROGRAMMING FUNDAMENTALS | ||
| Total Hours | 58 | |